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Been Burned in SEO? 5 Keys to Mitigating Lawyer Marketing Risk

 I get a lot of calls from attorneys who understand the importance of a search engine optimization campaign for their law firms, but have been burned many times in the past by SEO companies who overcharged and under-delivered. By the time these lawyers contact me, they are understandably skeptical of the whole industry and of anyone's ability to get them placed high in the search returns. These attorneys have come to view SEO as risky and are looking for ways to minimize the chance of making another fruitless online marketing investment. Usually, an attorney's gut instinct is to spend less on shorter SEO programs in order to "test" a new company. But that's just another risky investment. Below are 5 ways I believe attorneys can mitigate the financial risk involved with investing in an SEO program. 5.) AVOID CHEAP, FAST AND EASY SEO PROGRAMS Sorry. Real SEO is not cheap, fast, or easy. If anyone tells you different, they are lying or just don't know what they ...
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Search Engine Optimization (SEO) In Chemical and Pharmaceutical E-Commerce

 One of the most common questions for the pharmachem industry is about SEO for chemical and pharma e-Commerce websites. Companies are investigating if it is worth investing in this service by hiring a specialist SEO company to complete their e-Business Project. Well, there is no obvious answer to this question but we will try to give as much information as possible for you (or even for a consultant from the SEO company) to make an informed decision. Chemical and Pharma companies should first of all understand one important point: many techniques developed in the e-Commerce, including the SEO, are coming from the retail background. In the retail we are talking sheer volumes, when orders are usually of a relatively small value and therefore they have to get as many visitors to their websites as possible. Even irrelevant visitors, while searching for other products or services, might eventually become customers and made a purchase from the website. The situation in chemical and pharm...
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Distinctions Between Local SEO and SEO - When Is The Last Time You Used The Yellow Pages?

 More and more people tend to be shying away from the traditional methods of finding local businesses. When is the last time you picked up a phone book or called a business from an ad in the paper? How many pieces of direct mail advertising do you just throw away and not even look at? When is comes to exposing your local business's website to as many people as possible local search optimization is the way to go these days. However there are some main differences the business owner needs to be aware of between standard SEO practices and running a local search engine optimization campaign. General SEO targets the search engines organic search results and when done correctly will make your business look very attractive to the searcher, but sometimes the competition already has the top positions locked up. Local search optimization can put your business in the top results quickly but has some key differences as well as target a more specific audience. With just about everyone on the p...
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